Defend where football lives
Green Football provides a platform for clubs to celebrate community, engage fans and protect the places that make the game possible.
The campaign helps you tell positive sustainability stories that are rooted in football, by highlighting and re-framing work that already exists, focusing on the places where football actually lives… the stadiums, parks, training grounds, pitches, playgrounds, car parks and green spaces that mean so much to players and fans.
Green Football allows you to showcase your existing sustainability progress, defend where football lives in your community or make new commitments in a way that feels authentic, unifying through a collective moment across the game.
Club Toolkit – Everything you need to take part
The Green Football Club Toolkit is designed for busy clubs. It gives you clear options, ready-to-use assets and simple ways to get involved, without starting from scratch.
Inside the toolkit:
Campaign overview and key messages
Ideas for club, community, player and fan activations
Matchday and digital guidance
Fan engagement prompts
Green Football Cup
The Green Football Cup turns fan action into friendly competition
Fans score points for their club by making simple pledges for climate and nature. The Cup is powered by Pledgeball and helps clubs to mobilise fans easily, build momentum across the season and be part of a collective football movement.
What clubs can do
Taking part means choosing a place where football lives locally and standing up for it. Clubs can bring the campaign to life in different ways, depending on what fits their community and capacity, by:
Protecting where football lives
Choose and spotlight parks, pitches, walking routes or community spaces where football lives.
Engaging & mobilising fans
Invite supporters to share their stories and defend those places by scoring goals for the club in the Green Football Cup.
Sharing player stories
Reconnecting players with the places where their football journey began and sharing those stories.
Using matchday moments
Making the places football lives visible on matchday - on screens, in programmes or through socials.
Activating locally
Working with your club charity to support, protect or celebrate local football spaces and what they mean to people.
Club Stories
Leeds United
Leeds United players led a simple how-to session for schools, showing young fans how to sew and repair football kit to extend its life.
Sunderland
Sunderland changed their club badge for one match to show the impact of rising sea levels on their local coastline.
Nottingham Forest
Nottingham Forest worked with local schoolchildren, alongside Harry Toffolo and Callum Hudson-Odoi, to turn old shirts into tifos.
Green Football founding members:
Supported by partners:
