Green Football unites football to protect the game we love and the planet we share. Our work starts with a simple belief: If football means something to you, then so does its future. We’re a not-for-profit campaign unleashing the passion of fans, clubs, players, pundits, broadcasters, grassroots teams and schools to tackle climate change and protect nature.
WE ARE GREEN FOOTBALL
Climate change is threatening the future of football, with 100,000 games likely to be called off due to flooding in 2025. We need action to protect the game we love. The football community is uniting around things we can do to protect our planet and protect our game. Our 2025 campaign was Green Football’s Great Save, saving football kit from ending up in landfill.
Every year, an estimated 100,000 tonnes of sportswear ends up in UK landfills. If this clothing were distributed among a packed crowd at Wembley Stadium with 90,000 people, each person would receive over 2,500 pieces of clothing. Keeping your kit in play for just nine more months can reduce its carbon, water and waste footprint by up to 30%.
OUR HAT-TRICK
2025 was our third and also our biggest Green Football campaign yet.
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We reached 13 million fans across Sky Sports, TNT Sports, media and social channels
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We achieved over 400 pieces of media coverage including BBC Sport, The Times and The Mirror
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We saw a 19% increase in online conversation connecting climate action in football
Together, these stats show that the conversation is growing, the message is landing and football is ready to protect its future.
Read about the impact Green Football’s Great Save made in 2025 in our report here.
Why this matters
Climate is no longer niche. It is urgent, but it can feel polarising. Football needs a way to act on sustainability that unites fans rather than divides them. Green Football provides that. We reframe the conversation so it is less about climate politics and more about protecting the culture, traditions and communities that make football what it is.
These campaigns are so important. We need to go out of our way and try and impact
other people, but also nature as well. Players want to get behind good campaigns, and this is one of them. The football clubs as well, talking to the community about what they can do, and sending out a unified message
Rio Ferdinand
Ambassador
OUR PARTNERS
