Every football shirt tells a story. It’s there for the glory days and the heartbreaks. It carries the names of heroes and the memories of crucial games. But when the final whistle blows, too many of these shirts are thrown away and sent to landfill. Each year in the UK, an estimated 100,000 tonnes of football kit goes to waste. Now, RÆBURN, the fashion brand founded by award-winning designer Christopher Ræburn, is stepping in to shine a light on reusing kit.
As part of Green Football’s Great Save, RÆBURN has created a collection of limited-edition KIT:BAGs, each one crafted from authentic national football shirts. England, Wales and Scotland – reimagined and remade in his East London studio into something new. Functional, beautiful, and filled with the same pride they once carried on the pitch.
Even Wales and Leeds United star Ethan Ampadu has joined the cause, donating one of his own Wales shirts to be remade into a bespoke KIT:BAG. “It’s cool to see how an old shirt can be reused into something like this, which can be used every day,” Ampadu said. “Every year, a huge amount of sports kit gets thrown away, when it could be reused, repurposed, or passed on to someone who needs it. If each of us does something small to cut waste and give our sportswear a second life, we can make a big difference.”
The RÆBURN KIT:BAGs aren’t just accessories. They’re a reminder that every save counts. Christopher Raeburn puts it simply: “There’s an enormous opportunity for remaking and recycling old football kit. My hope is that there will be many creative solutions like KIT:BAG that help to celebrate football shirts in a totally new format.”
The limited-edition KIT:BAGs will be available via a special eBay auction. All proceeds will support the work of Green Football’s Great Save.
